Brand concept

In Japan, the relationship between objects and space is focused on harmony, and emphasis is placed on building relationships that enhance the environment. The lateral thinking of appreciating the four seasons, the way of using materials and the way they change over time are unique to Japan's culture of viewing nature, born to convey the message of the difficulty and awe of coexistence with nature.
Focusing once again on this view of nature, we propose a "harmonious landscape" with the spirit of "gazing at nature." There, people's actions and behavior become part of the landscape in relation to the environment.
We inherit the essence of products that reflect the relationship between people, objects, and the environment, and create landscapes that look at nature, making use of materials from the perspective of harmony between people, objects, and the natural environment. Furthermore, by proposing forms that suit modern lifestyles, we aim to create spaces that take into account the natural scenery and embody materials that enhance it.

い草

When conceiving something, and then setting about making it, humans learn from nature, incorporating what they have learned into the act of creation.For example, the plant ”igusa” is known as the material that is used to make Japanese tatami mats.The knowledge of our forebears, who lived symbiotically with nature, has been passed down through more than a thousand years for our benefit, today.This beauty and knowledge, as well as respect for and sensitivity to nature, we continue to pursue through the creation of contemporary interior products.Communicating with materials, weaving value-therein lies the unchanging vision that we at ADAL seek to deliver.However, this "igusa" industry is on the verge of disappearing from Japan.Our mission is to connect the traditional Japanese craft of “igusa weaving” to the future through the 「Look into Nature」 brand.By communicating the beauty and functionality of this unique natural material to people all over the world through a furniture collection that suits modern lifestyles, we hope to stimulate demand and revive the industry.

From the perspective of the people who live there, "Look into Nature" proposes furniture colors and textures that create a landscape that harmonizes with nature.Based on the Japanese sensibility of creating a landscape that allows people to gaze upon nature through a comfortable relationship between people, objects, and nature, the proposal emphasizes the following three points:
-Adjusting the color tone and texture of the material to play a supporting role in enhancing the environment
-Making use of the sustainability of "igusa" as a material to create a connection with nature
-The unique texture of the unconventional material brings familiarity and richness to everyday life

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